Therefore, it is useful to have a variety of words describing the product in order to improve the effectiveness of the catalog search.
someone is looking for a "sofa", while you have a "couch", or for a "sweatshirt" while on your website, it is marked as a "sweat shirt". Searching for some products customers usually don't use the same words you used to describe products on your website.Į.g. How to create a synonym group in Magento 2? Enable the Magento Popular Search Terms option. Go to Sores > Setting > Configuration > Catalog > Catalog and find the Search Engine Optimization section.Ģ. To configure Magento popular search terms:ġ. So, by adding popular search terms you make your website visible to search engines and improve the search engine ranking. The search terms page is indexed by web crawlers. They give you a great opportunity to learn what products customers like the most and add them to your store if they are missing.īesides, popular search terms are enabled as a search engine optimization tool by default. Popular search terms, correspondingly, are the most searched words customers use in your store. Search terms are the words customers use in order to find products they came to your website for. How to Configure Magento Popular Search Terms? Enable the Display in Suggested Terms options if you want the term to be available as a suggestion when the search term has no results.
Set the Redirect URL customers will be directed to once searching for this term.Ħ. Choose the Store View the search term will be available on.ĥ. Enter a word or a phrase you want to be used as the Search Query.Ĥ. Navigate to Marketing > SEO&Search > Search Terms.ģ. The wider the range of the search term variations the more likely customers will make a purchase.ġ. So, you can add search terms to "guide" your customers and ensure they find what they need. To encourage customers to buy your products you have to create the most favorable conditions for the purchase. You might be selling the very exact thing someone is looking for, but they won't make a purchase if they aren't able to find it. Create Synonym Groups How to Add Search Terms in Magento 2?
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